“Use Your Voice”
LEVI'S® Pride 2020 APAC
LEVI'S® Pride 2020 APAC
The Levi's "Use Your Voice" campaign marked the release of the new Pride 2020 collection. Created with my team and directed by Cloudy Rhodes, I was responsible for the art direction and creative development process. The result was a campaign that celebrates the power of voice and how it can unify and liberate while showing young LGBTQIA+ voices in both an inspiring and intimate manner. Told through young voices that weave through moments of love, friendship, and self-expression, this film drives home the power of voice, its impact, and how it can influence positive change. Shot on 16mm film, which adds to the overall raw beauty of the project. “Everyone has a voice; everyone has a story to share; it's a matter of letting your voice be heard.”
