“Us/Them”
LEVI'S® Pride 2021 APAC
LEVI'S® Pride 2021 APAC
2021’s Levi’s Pride campaign saw us reunite with director Cloudy Rhodes to create a mediation on queerness, humanity and highlight the importance of learning and respecting people’s pronouns. Bringing to life this season’s pride collection with members of the LGBTQIA+ community who share their intersection of lived experiences. The goal was to create a campaign to expand people’s relationships with gender and showcase a few shades of the spectrum with some personal stories from our fantastic talent Bhenji, Freya, and Leo. I was responsible for the art direction and creative development process, which was done collaboratively with Cloudy Rhodes.
This campaign was brought to life across social media and pushed locally and globally.
“Pride isn’t a rainbow. It’s a spectrum. ”
15 Second Social Videos - Leo ︎︎︎
15 Second Social Videos - Freya ︎︎︎