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Court Beyond Limits

Hennessy x NBA

Building on the Hennessy court previously created at Bondi Icebergs, this activation was all about taking Hennessy’s partnership with the NBA to the next level — creating a ‘Court Beyond Limits’.

The idea was to take the now famous black and white basketball court and make another unexpected appearance – this time a floating pop up in the middle of the ocean. Guests were escorted by a luxury superyacht to watch an All Stars game, complete with live music performances from A$AP Ferg and B Wise.

The overall artistic direction took cues from high fashion minimalism and embodied Hennessy as a brand: bold, limitless, pioneering, urban-luxe. Visually striking and exciting, this activation engaged guests and set the scene for incredible content.