“Filled with Real Characters”
Four Pines Brewing Company
Four Pines Brewing Company
This spot was created around "Welcome to 4 Pines" and focuses on shining the light on the brewery's real characters. After spending time at Four Pines to help develop this concept, it was soon apparent that these unique personalities and their contributions are interwoven with the brand ethos. With illustrations by Tim Waters, the ads highlight three unique Four Pines personalities: part-time beer whisperer and full-time beer educator Sarah, local delivery driver and footy legend Mitch, and Four Pines resident vibe consultant Duan, who has been bringing his melodic tunes to the brewery for years.
The goal for this was to let the real talents and characters shine and let the customer become a part of this unique universe.
The campaign was brought to life across Fox Sports (TV), digital, and out of home.
Out of Home Posters ︎︎︎
