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Nice Drops 

BWS

Nice Drops was created to help BWS connect in more authentic ways with their Millenial/Gen Z audience (affectionately known as MilZ) through drop culture. Over the last fews, I’ve helped lead the creative direction and strategy to build out Nice Drops as a culture driven platform that helps pay tribute to drink culture and MilZ through “drops”. Whether its designing streetwear or managing brand partnerships with Slowdown Studio or Afends, Nice Drops has grown into a successful content platform that has expanded to events and activations. 


Drop 1: “Lightly Chilled” ☞

Photography: Ainsley Hutchence
Styling: Matty Bouris 

Drop 2 ☞

Photography: Leo Razak 
Styling: Parm + Vivian Dinh

Drop 3: Slowdown Studios Collaboration ☞

Photography: Pablo Martin 
Styling: Imogene Roache

Drop 4: Nice Drops Guide To Festivals ☞

Photography: Oliver Rose
Styling: Monique Moynihan


Drop 5: Afends Collaboration ☞

Photography: Oliver Rose
Styling: George Barnes @ Afends